Phuket International Boat Show 2014
The 11th annual Phuket International Boat Show (PIMEX), held 9th to 12th January 2014 at Royal Phuket Marina, reinforced its position as the leading consumer boat show in Asia with multiple sales at the show and strong sales leads reported by exhibitors.
The move by the organisers back to the traditional January timing was vindicated immediately with sales on the first day of the Show. By the Show's end boats, property and Harley Davidsons were sold, strong contacts established by all and the health of the marine industry in Thailand reasserted.
3,800 visitors from 56 countries enjoyed PIMEX of which 54% were from overseas. Famed for having the largest selection of boats in-the-water of any boat show in the region, PIMEX out did itself this year with the largest boats ever, and the best quality ever in the marina. Seventeen boats over 20 metres, including two superyachts, made for a spectacular in-water display totalling over 695 metres of boat.
There was successful business at the Show for Majesty Yachts and Silvercracft, both represented by Go Boating Thailand, Multihull Solutions and Harley-Davidson, as well as a number of real estate sales, and more are expected from the quality leads reported by exhibitors both in-the-water and the exhibition hall.
“There is no doubt that this year's PIMEX was a great success. Tangible sales at the Show and strong leads reported by many exhibitors underscore PIMEX as the leading consumer platform for the marine industry in the region,” said Andy Dowden, PIMEX Show Director.
“Phuket is the yachting playground in Asia, and combined with its established marine facilities and being a lifestyle haven of choice for many high net worth individuals, Phuket will continue to lead the boating marketplace for many years to come,” added Dowden.
Phuket has been recognised as a leading destination for Meetings, Incentives, Conference and Events (MICE) in Thailand and as such has the infrastructure to support and foster further success for PIMEX.
“Phuket as one of the MICE cities in Thailand with an important economic and commercial hub is perfectly geared to the needs of the yachting industry and tourists alike, and offers an unmatched diversity of leisure opportunities to suit everyone. Phuket is also ideally positioned as a hub for regional marine events such as PIMEX 2014,” said Jaruwan Suwannasat, Exhibition and Events Director, Thailand Convention and Exhibition Bureau.